The new Superga® advertising campaign for the Spring/Summer 2021 encapsulates the most authentic spirit of the brand, which is rooted in timeless, effortless, laid-back refinement.
Hailey Rhode Bieber, the new global ambassador, perfectly embodies Superga®’s original attitude.
Hailey is wearing, clockwise: 2705 Hi-Top and 2630 Stripe; 2490 Bold Organic Canvas; 2630 Stripe; 2705 Hi-Top; 2790 Cotw
As a classic closet staple shared across both Italian men’s, women’s and kid’s wardrobes, it was instinctive to pair the American style icon’s timeless tastes with the sneaker that can be worn from day-to-night – a key code in Hailey Rhode Bieber’s imitable flair in fashion.
Further, with a penchant for sustainability, it was only natural for the activist to front as the face of the classic cotton plimsoll shoes.
Hailey is wearing: 2750 Cotu Classic